Quality assurance in a service business happens before production, not after.
Quality has to be caused, not controlled.
Quality is a choice that management can make.
Quality is a race without a finish line.
Quality is long remembered after cost is forgotten.
Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.
Quality is never an accident; it is always the result of intelligent effort.
Quality is never your problem. It is the solution to your problem.
Quality is not an act. It is a habit.
Quality is remembered long after price is forgotten.

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